Press release rules
Press release guidelines

One
Although some of the Internet and print newspapers, can handle press
releases that contain photos, objects or letterhead, many can not. We suggest
that you do not put these items in your press release. These items may cause
your release not to get published.

Two
Internet and print newspapers vary on the amount of words that you can
have in a press release, Some can handle as many as 150 words but to have
a better chance of the press release published, please limit your release to 50
to 70 words or less. Use web site links to continue your message.

Three
Be sure and follow format in How to write a press release, this will help get it
your press release published

Four
Most Editor's require contents to be discussions of relevant political issues
and should avoid personal attack.

Five
Press release cannot be offensive in any way

The following line must be added to the last line of the press release:
"See Candidates web site! This Press release distributed by TheAFI.org"

Press release shall be limited to:
One page and less than 60 seconds transmission time.

Fax your press release to 623-242-1181
Email your press release to admin@TheAFI.org

Please note the TheAFI.org cannot guarantee that your press release will be
published, We will fax your press release request to the Internet and print
newspapers, but it is up to their staff if it is published.
How to write a press release

Getting news and information into the newspaper often requires writing a press release.
Here are some tips for doing that well:

Provide the basics:
Every press release should answer the Five W’s – Who, What, When, Where and Why.

Be specific:
For events, tell exactly what is planned and who is invited. For announcements, tell what
happened and when, to whom and why it is important.

Be complete:
Don’t forget to include the time, date, place and directions, and cost, if applicable. Try to
include everything the reader needs to know.

Be concise:
If possible, keep the press release to a single page or less.

Be factual:
Provide information, but don’t embellish or offer opinions.

Be timely:
To publicize an event, send the press release to the newspaper at least two weeks in
advance. For an announcement or similar type of news, send the press release when the
news has just happened, not weeks or months later.

Provide contact Information:
Include contact information, such as your phone number and e-mail address.